Case Study: Creative Translations for a Global Credit Card Company

Case Study: Speaking to the Heart of Brazil – Creative Translations for a Global Credit Card Company

Context: A Nation Where English is Both Necessary and Unattainable

In Brazil, only 5% of the population speaks some degree of English, with just 1% achieving fluency, according to a 2022 British Council survey. Despite the global dominance of English as the language of international relations, commerce, and science, systemic educational barriers have made it largely inaccessible for most Brazilians.